Do we know each other?

Two weeks ago, I have sent a LinkedIn invitation to a person that I had previously met. Before sending my generic connection request, I should have remembered Jeffrey Gitomer’ advice: ¨Your ability to build a successful network is tied to your determination and dedication to take whatever time is necessary to build quality relationships. And you’re…

Crisis and social media

Views on business social media are very split. Some people put every penny they have on that medium, others don’t invest at all. There is no right answer in this case, it really depends on the type of business you’re running. What is key, is to have a crisis plan for social media. We all…