Today’s global business environment is rife with potential reputational risks. Human error, technology glitches, security breaches, health related issues and many other events can have a major impact on both an enterprise’s top line and bottom line. When these events inevitably occur, the communications reaction and response exposes a company’s corporate values and ethics to all critical audiences – customers, shareholders, employees and business partners around the globe.
ProActive Risk Management (PARM) uses state of the art technology tools to listen and monitor critical global audiences and identify risks, threats, trends and opportunities to a business’s reputation. This real-time audience intelligence drives a comprehensive strategic communications program designed to eliminate reputational risk before it hits or failing that mitigate its impact.
It takes many good deeds to build a good reputation, and only one bad one to lose it.
Benjamin Franklin
PARM can undertake a proactive evaluation and assessment of a client’s existing communications programs by audience and will provide an external analysis of the programs’ effectiveness and if appropriate will offer suggestions for improvement.
By constant surveillance of both global media and targeted social media activity of critical audiences PARM is able to provide reports to a client’s board of directors and senior executives that identify critical business issues that need attention.
Public Relations in an enterprise has two areas of focus, one is proactive and the other is reactive. The objective of the first is to provide a positive portrayal of the company within its various stakeholder groups. PARM helps achieve this by partnering with existing communications resources in a client to address specific audiences of interest, including: financial communications; analyst communications; media programs; employee communications; and other critical audiences.
The objective of the second, reactive focus, is to mitigate the potential fallout from a negative event involving the enterprise. PARM can provide leadership in developing a reactive communications strategy. Custom programs can be designed to mitigate the impact of the event on business and reduce the external communication surrounding a crisis event.
Proactive Risk Management (PARM) purpose is to To be the trusted Business Risk and Vulnerability Management Advisor and partner of choice to organizations of all sizes. YOUR ORGANIZATION has spent significant money on “implementing” security and risk management measures through committees, stewardship assignments, binders of processes and glossary tools; yet, you are not achieving the…
DetailsRecently I wrote a blog post on Linkedin: https://www.linkedin.com/posts/benoitgrenier_there-are-five-major-reasons-to-create-an-activity-7181237231678844928-NILZ?utm_source=share&utm_medium=member_desktop Today I share more to support this post. In the article Organizational intelligence and counterintelligence https://onlinelibrary.wiley.com/doi/abs/10.1002/cir.3880030109 The article by Herbert D. Clough and Robert A. Margulies, titled “The Corporate Competitive Intelligence/Counterintelligence Team: A Symbiotic Design for the Future,” explores the concept of competitive strategies and tactics…
DetailsA quick smile of what you may see more and more in the near future in corporations. A general example for you to comment: Intelligence Report To: [CEO’s Name] From: PARM Intelligence Office Date: July 19, 2024 Subject: Rising Threats to Corporate Security in Light of Political Violence and Global Instabilities Executive Summary: Over the…
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