Today’s global business environment is rife with potential reputational risks. Human error, technology glitches, security breaches, health related issues and many other events can have a major impact on both an enterprise’s top line and bottom line. When these events inevitably occur, the communications reaction and response exposes a company’s corporate values and ethics to all critical audiences – customers, shareholders, employees and business partners around the globe.
ProActive Risk Management (PARM) uses state of the art technology tools to listen and monitor critical global audiences and identify risks, threats, trends and opportunities to a business’s reputation. This real-time audience intelligence drives a comprehensive strategic communications program designed to eliminate reputational risk before it hits or failing that mitigate its impact.
It takes many good deeds to build a good reputation, and only one bad one to lose it.