Today’s global business environment is rife with potential reputational risks. Human error, technology glitches, security breaches, health related issues and many other events can have a major impact on both an enterprise’s top line and bottom line. When these events inevitably occur, the communications reaction and response exposes a company’s corporate values and ethics to all critical audiences – customers, shareholders, employees and business partners around the globe.

ProActive Risk Management (PARM) uses state of the art technology tools to listen and monitor critical global audiences and identify risks, threats, trends and opportunities to a business’s reputation. This real-time audience intelligence drives a comprehensive strategic communications program designed to eliminate reputational risk before it hits or failing that mitigate its impact.

It takes many good deeds to build a good reputation, and only one bad one to lose it.
Benjamin Franklin

PARM can undertake a proactive evaluation and assessment of a client’s existing communications programs by audience and will provide an external analysis of the programs’ effectiveness and if appropriate will offer suggestions for improvement.

By constant surveillance of both global media and targeted social media activity of critical audiences PARM is able to provide reports to a client’s board of directors and senior executives that identify critical business issues that need attention.

Public Relations in an enterprise has two areas of focus, one is proactive and the other is reactive. The objective of the first is to provide a positive portrayal of the company within its various stakeholder groups.  PARM helps achieve this by partnering with existing communications resources in a client to address specific audiences of interest, including: financial communications; analyst communications; media programs; employee communications; and other critical audiences.

The objective of the second, reactive focus, is to mitigate the potential fallout from a negative event involving the enterprise. PARM can provide leadership in developing a reactive communications strategy. Custom programs can be designed to mitigate the impact of the event on business and reduce the external communication surrounding a crisis event.

Related Posts

Les services clés du succès : l’intelligence d’affaires et l’expérience client

De nos jours, les entreprises adoptent l’excellence et l’unicité de l’expérience client comme culture d’entreprise. Dans ce contexte, il est indispensable pour elles de se prémunir des services d’intelligence d’affaires, d’observation des employés, d’audit de conformité et de clients-mystères pour rester compétitives, prospères et se démarquer de ses compétiteurs. Les services de Gestion Proactive des…

Details

Blue Team, Red Team, Purple Team; but what are they?

Blue Team, Red Team, Purple Team; how to find your way there? In the world of private enterprises, cybersecurity is not the only discipline that employs Blue, Red, and Purple Teams to achieve operational excellence. These teams are also used in other contexts to enhance performance, risk management, and organizational resilience. Let’s highlight the differences…

Details

Red Teaming – Réussir en pensant comme l’ennemi

Le Red Teaming consiste à faire appel à des experts externes pour évaluer, de manière critique et impartiale, vos processus, vos systèmes, et vos opérations. L’objectif de la Red Team, ou Équipe Rouge, est de détecter les failles, les inefficacités et les vulnérabilités qui peuvent être difficilement discernées en interne. Dans un monde exigeant et…

Details